SugarCRM Professional delivers a feature-rich set of business processes that enhance marketing effectiveness, drive sales performance, improve customer satisfaction and provide executive insight into business performance.

 &bull SugarCRM Professional is easy to learn and use.
 &bull A single view of the customer allows employees to better manage relationships before, during and after the sale.
 &bull Customizable dashboards provide real-time information about business performance.
 &bull Workflow management controls how information moves through the organization.
 &bull Access control allows information to be shared/restricted based on user credentials.
 &bull Campaign management gives marketing the ability to develop, test, launch, and measure campaigns.
 &bull Inbound email processing converts emails into customer cases.
 &bull Enhanced lead sharing automates the transfer of leads generated from marketing into the sales pipeline.
 &bull Mobile employees can access the application and all data via a smart phone

Advanced reporting

SugarCRM Professional allows employees and executives to choose from standard reports or design custom reports with a few simple clicks. Customizable dashboards provide a "cock-pit" view of the most relevant information affecting the roles of employees and managers. Users can easily drill-down to reveal underlying customer information.
Extending application capabilities

Because it's built on open source technology, SugarCRM Professional is easily configured to deliver extended capabilities. Users can tailor screens and navigation as well as add new modules. SOAP APIs allow you to connect SugarCRM Professional to your existing IT environment.